Christopher Roy Correa

“The revolution can be tweeted. It is being tweeted. For-profit companies will always be sensitive to their bottom line. By year’s end, nine out of 10 corporate businesses will engage through social networking portals, which will serve to further empower the consumer. Social media scrambles the classic producer-consumer paradigm. Today, if a group of consumers – if a single consumer! – feels cheated or disrespected, the online community will hear about it. More importantly, the corporation will be forced to respond … Quickly.”

That’s one of our writers, John Converse Townsend, providing a pretty cogent and shrewd rebuttal to Malcolm Gladwell’s recent piece in The New Yorker on the power of people effecting change.

Via Changemakers: http://smblog.changemakers.com/shifting-consumption-with-the-rapidity-of-tho

I’m hiring a contract content producer for my client based in DC. Responsibilities include blogging (writing about three posts a day), researching, assisting with content development, marketing your material and paying attention to/responding to traffic. Excellent opportunity for journalism grads who want to get a feel for blogging under tight deadlines and also want to gain experience researching/writing/editing/interviewing in a newspaper or magazine environment. Work will include aggregation blog posts, original editorial content, commentary (op-ed) posts, etc. If you’re interested, send a cover letter and resume to ChrisRCorrea at Gmail dot com.

I’m hiring an intern (paid!) for my client in DC (so you must be based in the DC metro area). Responsibilities include blogging (writing about three posts a day), researching, assisting with content development, marketing your material and paying attention to/responding to traffic. Excellent opportunity for journalism majors. Work will also include aggregation blog posts, original editorial content, etc. If you’re interested, send a cover letter and resume to ChrisRCorrea at Gmail dot com.

It’s almost Mother’s Day, and while you many figuring out last-minute gifts for that most special lady in your life, there is something you can do for more than just your own mom. And it’s as simple as the click of a mouse. Ashoka’s Changemakers and the Maternal Health Task Force have partnered to transform the maternal health field with a competition called Healthy Mothers, Strong World: The Next Generation of Ideas for Maternal Health. Find out more…

Here’s a frustrating, fascinating and ultimately inspiring piece about our ailing health care system, our children’s ailing health - and what we can do to solve both crises. (Bonus! Retweet the story and win tons of coffee-related prizes from Green Mountain Coffee.) Quote:

And now for some slightly different—but no less controversial—health care news. According to the Centers for Disease Control and Prevention (CDC), the number of obese children in the US has tripled since 1980. According to research, 16 percent of youths (more than nine million) 6-19 years old are overweight or obese.

Darrin Nordahl wrote in the Huffington Post that the prevalence of diabetes in America will double in the next two-and-a-half decades, and that “escalating health care costs today are symptomatic of our sick nation, one in which today’s children, for the first time in history, are expected to live sicker and die younger than their parents.”

Nicole Betancourt is the founder and CEO of Parent Earth , a site dedicated to inspiring safe, sustainable, healthy living. Betancourt is a producer and director (of the Emmy-winning HBO documentary “Before You Go”), and a Food and Society Policy Fellow. Her activism has been lauded by the New York Times, USA Today, Variety and the Oprah Winfrey Show.

How Parent Earth works:

The site produces videos that instruct parents on everything related to food (gardening, eating, cooking, composting). People are encouraged to post questions about healthier preparation and consumption, and Parent Earth’s experts fill them in.

Parent Earth aims to revolutionize community consumption and launch campaigns that will make available healthy, fresh, affordable food. The key, Betancourt believes, is teaching parents to be conscious consumers, so that they can lead their little ones by example.

My piece for True/Slant.

Witness:

The bad grammar.

The sleazy guy in (sort of) uniform.

The enormous automatic weapon.

The Hooters girl.

The fact that the Hooters girl is holding the sleazy guy in (sort of) uniform’s enormous automatic weapon.

The fact that the enormous automatic weapon in the Hooters girl’s hands is a visual metaphor for the sleazy guy in (sort of) uniform’s genitalia.

The unintended irony so thick because it’s intentionally aiming for the opposite of irony.

Never mind. This ad was made just for me.