“The revolution can be tweeted. It is being tweeted. For-profit companies will always be sensitive to their bottom line. By year’s end, nine out of 10 corporate businesses will engage through social networking portals, which will serve to further empower the consumer. Social media scrambles the classic producer-consumer paradigm. Today, if a group of consumers – if a single consumer! – feels cheated or disrespected, the online community will hear about it. More importantly, the corporation will be forced to respond … Quickly.”
That’s one of our writers, John Converse Townsend, providing a pretty cogent and shrewd rebuttal to Malcolm Gladwell’s recent piece in The New Yorker on the power of people effecting change.